If you want to see an uptick in your customer base, if you want to create loyal customers that trust you, follow these tips:
You don’t have to be a friend to every single person that rotates through your chair, but it helps to be welcoming. You don’t have to bomb every single client with a giant goofy grin (but if that is your personality though, go right ahead). Don’t throw your smiles away for free, but if your guest happens to say something amusing, or funny, take the time to look them in the eye and give them a smile. This makes everything seem so much more genuine, they will feel as though they earned your respect and admiration.
On top of this, approaching your service with positivity is contagious. Laughter, eye contact and a good story will go a long way in helping people like you.
Make Them Feel Like A Baller
We all want Drake to come and sit down in our chair and get a haircut. Reputations are built on cutting celebrity’s hair. Try to imagine every person that sits in your chair is the cut that will make your career. If there is something that you can do that will make every single person sit in your chair feel special, do it.
Treat people like they are the most interesting person that you’ve ever met, and they will love you for it. Listen to what they say, repeat it back to them, and ask them questions based on what they have told you. They’ll love you forever.
Note The Details
It is so damn easy to think about your laundry list of to-dos while you are barbering, but I’ll let you in on an easy way to make someone feel amazing...listen to what they are saying and remember it.
If you can remember details about every single customer that comes through your shop, the name of their dog, a business venture that they’re involved in, where they are vacationing, and then ask them about it the next time they come through the door, you’ll have customers for life.
Don’t think you can manage this? Write it down. I have a small notebook where I attempt to write down the names and details of each customer in an annotated form.
Don’t have the time to do this? Make time. Get a note app for your phone and spend a minute quickly dictating it to the app. If you have a really bad memory like I do, take a picture of the haircut and person to go along with this detail and finish off your day by going through the pictures and adding more details.
Don’t be afraid to say how much you like someone, or something that they’ve done. You can show admiration for their watch, their jacket, or the amazing car that they drove to the shop.
A couple of well-placed words will do wonders for your customer relationships. Try it out today and let me know what you think in the comments section. This is easily one of the best tips I have ever gotten for customer service, because everyone loves having something nice said about them.